A page for every location,
not just a list.
A locations page that lists addresses is not local SEO. Each location needs a dedicated page with unique content, local schema, and service-area language to rank in that market. We build the template and the process to scale across your network.
Everything you need, none of the upsell.
Real deliverables, with the boundaries written down. So you know what you're paying for and what counts as extra.
Not a city-name swap.
Each page has content specific to that location: service area, local team, unique hours, and any location-specific offerings. Google can tell the difference.
LocalBusiness schema on every page.
Structured data markup for each location with correct address, phone, hours, and geo-coordinates. Feeds Google's knowledge graph directly.
Scalable across the network.
Page template designed once. New locations added by filling in a data template, not redesigning a page from scratch.
Connected to the main site.
Each location page properly linked from the main site's navigation and the store locator. Orphaned pages don't rank.
The order we work in.
A clear sequence so you can budget time, money, and risk against the work.
Template.
Location page template designed with unique content zones identified and documented.
Content.
Content brief completed for each location. We can write the content or work from your input.
Build.
Pages built and schema markup applied. Internal links connected and tested.
Maintain.
Update process documented. Hours, services, and staff changes reflected within one business day.
Get a quote on per-location landing pages.
Tell us a bit about your environment and we'll come back with a scoped proposal in two business days. No obligation, no pressure.
Request a Quote Back to Multi-LocationOne page per location, each built to rank in that local market.
A locations page that lists your addresses and phone numbers is not local SEO. When a potential customer in Kelowna searches for your service category, Google looks for a page that specifically targets Kelowna: a page with the city name in the title tag, unique content describing how you serve that market, a matching Google Business Profile, and LocalBusiness structured data that confirms to Google this is a real physical location. A single locations page that lists all your locations does almost nothing for local search visibility in any of them. Per-location landing pages solve this by giving each location its own URL, its own unique content, and its own SEO targeting.
For a BC-based franchise with 12 locations from Victoria to Fort St. John, each location needs a page that targets its specific city, mentions local service areas and landmarks where relevant, references the specific staff or services available at that location, and is connected to a fully optimised Google Business Profile with matching NAP (name, address, phone number) data. Google uses the match between the landing page content, the GBP listing, and the citation data across directories to determine how prominently to rank that location in local search results. North Star builds the template system, produces the unique content for each location, sets up the GBP profiles, and establishes the citation consistency across the major Canadian local directories.
Per-location landing page deliverables.
- Location page template design: a consistent page template that works for all locations while allowing unique content at each. Designed to match your existing brand and website structure.
- Unique content per location: 800-1,200 words of unique, substantive content for each location page. Not templated text with the city name swapped in. Real content that differentiates each market.
- Local keyword targeting: keyword research for each city and service area to identify the specific terms your target clients search for in that market.
- LocalBusiness schema markup: JSON-LD structured data on every location page confirming address, hours, phone, and service area to Google and other search engines.
- Google Business Profile setup and optimisation: each location gets a fully completed GBP with photos, hours, services, and a review strategy. NAP data matched exactly to the landing page.
- Citation building: consistent business name, address, and phone number submitted to major Canadian directories (Yellow Pages, Yelp Canada, Foursquare, Apple Maps, Bing Places) for each location.
- Internal linking structure: location pages linked from the main locations index and from relevant service pages to distribute authority across the location network.
- Scalable process: a documented process for adding new location pages as the network grows, so future locations can be launched consistently without rebuilding from scratch.
Franchises, multi-location retailers, and regional service businesses across BC and AB.
Per-location landing pages are relevant for any business with two or more physical locations that needs to generate local search traffic in each market. The primary use cases in BC and Alberta are franchise operations (where each franchisee needs local visibility), multi-location retail (hardware stores, specialty retailers, auto service), regional professional services (accounting, legal, engineering firms with offices in multiple cities), and trade service businesses (HVAC, plumbing, electrical) that serve multiple service areas with distinct local competition in each.
For franchise networks, per-location pages serve two goals simultaneously: they drive local lead generation for each franchisee, and they build the regional search authority of the overall brand. A franchise with 15 BC and AB locations that has optimised local landing pages for all of them will rank more broadly for local service searches than a franchise that only has a single national website with a locations list. The sum of the local pages creates a geographic authority signal that benefits the brand as a whole.
Businesses that currently have a single "Find Us" or "Locations" page on their website and wonder why their locations in Edmonton or Kelowna are not appearing in local search results are experiencing exactly the problem per-location pages solve. Google needs a dedicated, indexable page for each location to rank it in that market. The locations list page ranks for generic brand searches but not for the local service searches that drive the majority of inbound lead volume.
Per-location fee plus setup for the shared template and GBP management.
Per-location landing pages are priced with a one-time setup fee for the template design, schema implementation, and GBP framework, plus a per-location fee covering content production, GBP setup, and citation building. The per-location fee scales down for larger networks (10+ locations). Ongoing GBP management and citation monitoring are available as a monthly retainer. Contact North Star for a proposal based on your number of locations and current web platform.
What clients ask before starting.
Won't Google penalize us for having similar pages for each location?
Google's duplicate content concern applies to pages with nearly identical text where the only difference is the city name swapped in. North Star writes genuinely unique content for each location: local service area details, specific staff or services at that location, locally relevant information, and unique photography where available. This is different from thin templated content and Google does not penalize it. The schema markup and GBP signals also confirm to Google that each page represents a distinct physical location, not a duplicate of the same page.
How do Google Business Profiles connect to the landing pages?
The connection is established through consistent NAP data (name, address, phone number) matching exactly between the landing page, the GBP listing, and all citation sources. Google cross-references all three. If your landing page says "672-983-1174" and your GBP says "(672) 983-1174" and your Yellow Pages listing says "672-983-1174," Google will associate all three. Inconsistency in NAP data across sources weakens the local search signal. North Star manages the consistency during setup and audits it quarterly as part of the citation management retainer.
Can you add location pages to our existing website?
Yes. We build location pages within your existing CMS (WordPress, Squarespace, Shopify, or custom HTML) rather than requiring a platform change. We match the design and navigation of your existing site and integrate the location pages into your sitemap. For Netlify-hosted static sites, we generate pages from a location data file so that adding a new location does not require manual HTML page creation each time. If your current platform has significant limitations for local SEO (such as no schema support or canonical tag issues), we will identify those limitations and recommend solutions before building the location pages.
How long before location pages rank?
For established businesses with an existing domain authority, new location pages can begin appearing in local search results within four to eight weeks of indexing. GBP listings can appear in local map results faster, sometimes within two to four weeks of full verification. For businesses in competitive markets (Vancouver, Edmonton, Calgary), the timeline to first-page rankings is longer and depends on the authority of competitor location pages and the strength of your overall domain. For businesses in smaller BC and AB cities where local competition is less intense (Prince George, Terrace, Grande Prairie), well-optimised location pages often rank on the first page within the first 60-90 days.
Local SEO for multi-location businesses across BC, AB, and the Yukon.
North Star is based in Prince George and serves businesses across BC, Alberta, and the Yukon. We build per-location landing page systems for multi-location and franchise businesses operating in Western Canadian markets, with an understanding of the local search landscape in cities from Vancouver to Fort McMurray to Whitehorse. We write genuinely unique local content rather than swapping city names into a template, we implement LocalBusiness schema correctly on every page, and we manage GBP profiles as an ongoing service rather than a one-time setup. The scalable process we build means adding a new location is a matter of following the documented workflow, not starting over from scratch.