Drive Local Growth with Strategic Search Engine Optimisation
SEO that produces durable results takes six to twelve months and requires consistent work: technical fixes, content, and links. We start with what's broken, build a content plan based on real search data, and report on actual traffic and ranking movement.
Everything you need, none of the upsell.
Real deliverables, with the boundaries written down. So you know what you're paying for and what counts as extra.
Fix the foundation first.
Crawl errors, index coverage, page speed, mobile usability, structured data, and internal linking reviewed and corrected before content work starts.
What your customers actually search.
Search volume, intent, and competition data for your market. Keyword targets assigned to existing pages and gaps identified for new content.
Titles, headers, and content.
Page titles, meta descriptions, header structure, and content reviewed and updated to match keyword targets and search intent.
Ranking in your city, not just your industry.
Google Business Profile, local schema, and location-specific content optimised for the markets you actually serve.
The order we work in.
A clear sequence so you can budget time, money, and risk against the work.
Audit.
Technical SEO, keyword coverage, and content quality reviewed. Baseline traffic and rankings documented.
Fix.
Technical issues resolved and highest-impact on-page changes made in the first thirty days.
Content Plan.
Keyword targets assigned to pages. Content calendar for new pages agreed.
Report.
Monthly ranking and traffic report. Actions for the coming month recommended based on data.
Get a quote on seo & search.
Tell us a bit about your environment and we'll come back with a scoped proposal in two business days. No obligation, no pressure.
Request a Quote Back to SoftwareOrganic search traffic that keeps working after you stop paying for it.
Search engine optimisation (SEO) is the practice of making your website and online presence more visible to people searching for what you offer on Google. Unlike paid advertising, where traffic stops the moment you stop paying, organic search traffic is durable: a page that ranks well today will continue generating visits as long as the content remains relevant and the site is technically healthy. The tradeoff is time. Meaningful organic results take six to twelve months of consistent work: fixing technical issues, building content that matches what people actually search for, and earning links from other credible websites. North Star does not promise rankings; we deliver the systematic work that rankings require.
For a Prince George construction company, SEO might mean optimizing their website for searches like "commercial construction contractor Prince George" or "general contractor BC interior," ensuring their Google Business Profile is complete and actively managed, and building content pages that answer questions their potential clients are actually asking. For a Kelowna professional services firm, it might mean fixing the technical issues that prevent Google from crawling and indexing their site correctly, then building a content strategy around the specific services and geographic markets they serve. SEO is not a single action. It is a continuous process of assessment, improvement, and measurement.
SEO service deliverables.
- Technical SEO audit: review of site crawlability, indexing status, page speed, mobile usability, structured data, canonical tags, and redirect chains. Written report with prioritized fixes.
- Keyword research: analysis of what your target clients are actually searching for, including local search terms for BC and AB markets. Prioritized by search volume, competition, and commercial intent.
- On-page optimisation: title tags, meta descriptions, header structure, internal linking, and content optimisation for target keywords. Applied to existing pages before new content is created.
- Local SEO: Google Business Profile setup and optimisation, NAP (name, address, phone) consistency across directories, citation building for BC and AB local directories, and review strategy.
- Content strategy: a content plan based on keyword research, identifying the pages and posts that will generate the most qualified organic traffic. Content briefs for each piece.
- Content production: substantive, useful content written for your target audience, not SEO filler. Minimum 1,000 words per page, with real information relevant to your industry and geography.
- Link building: acquisition of relevant inbound links from BC, AB, and Canadian industry directories, local news, and partner websites. No link farms or purchased links.
- Rank and traffic reporting: monthly report covering keyword rankings, organic traffic, Google Search Console performance, and progress toward agreed targets.
BC and AB businesses that need local search visibility or organic lead generation.
SEO is most valuable for businesses that generate leads through their website, serve defined geographic markets in BC and Alberta, and have a long enough sales cycle that organic leads have time to convert. Local service businesses (construction, professional services, IT, trades) benefit most from local SEO because the majority of their potential clients search with location intent. A roofing company in Fort St. John, a plumbing business in Kelowna, a law firm in Prince George: all of these need to appear in local search results when potential clients search for their services in their city.
Businesses that currently rely on referrals or paid advertising for lead generation benefit from SEO as a way to diversify. Referral volume is unpredictable. Paid advertising stops working when the budget stops. SEO builds an asset: a website that generates qualified leads consistently because it ranks for terms people are actively searching. For businesses in BC and Alberta selling to clients across the province or nationally, national SEO builds visibility in markets where personal referral networks do not reach.
For businesses with an existing website that has not been optimised, the first priority is fixing technical issues (crawling, indexing, site speed) and ensuring that existing pages are properly structured for their target terms. This often produces measurable improvement within the first 90 days before new content is needed. North Star starts with the technical foundation rather than producing content for a site that Google cannot crawl properly.
Monthly retainer priced by scope and service level.
SEO is priced as a monthly retainer covering technical maintenance, on-page optimisation, content production, and reporting. The rate varies based on the scope of keyword targets, the volume of content production, and whether local or national SEO is in scope. One-time technical audits and on-page optimisation projects are also available without a retainer commitment. Contact North Star for a proposal based on your website, target geography, and competitive landscape.
What clients ask before starting.
How long before we see results?
Technical SEO fixes and on-page optimisation can produce visible improvements in crawling and indexing within four to eight weeks. Keyword rankings for competitive terms typically move over a three to six month horizon. Traffic growth from new content takes longer: a new page needs to be indexed, earn some authority, and rank before it generates traffic. Expect to see meaningful organic traffic growth in six to twelve months. Anyone promising top rankings in 30 days is either targeting zero-competition terms or using techniques that will damage your site when Google catches up.
Can you fix our Google Business Profile?
Yes. Google Business Profile (GBP) optimisation is part of local SEO. We claim and verify your profile if needed, complete all fields (services, hours, photos, description), respond to existing reviews, set up a review request process, and post regular updates. GBP is often the highest-impact intervention for local service businesses because it controls what appears in Google's local results map pack, which generates significant call and visit volume. A fully optimised GBP outperforms a partially completed one significantly, even before website SEO improvements take effect.
Will you write content for us or do we have to write it?
North Star writes content as part of the SEO service. Our content is substantive, specific, and written for a real audience rather than for a keyword density target. We do not use AI-generated filler; we research your industry and geography and write content that actually answers the questions your potential clients are searching for. You review and approve all content before it is published. If you have subject matter experts who want to contribute knowledge, we interview them and turn that knowledge into content rather than asking them to write drafts.
How is this different from paid search (Google Ads)?
Google Ads puts your business at the top of search results immediately in exchange for a click fee. SEO earns organic (non-paid) rankings that do not cost per click. Ads are useful for immediate lead generation and for testing which keywords convert before investing in content. SEO builds a durable asset that compounds over time. Many businesses run both in parallel: ads for short-term lead generation while SEO builds the organic foundation. North Star can advise on the right balance for your specific situation and budget, and we can manage both if needed.
SEO built for BC and AB businesses, not for generic North American markets.
North Star is based in Prince George and serves businesses across BC, Alberta, and the Yukon. Our SEO work reflects the specific search landscape of Western Canadian markets: the cities and regions your potential clients search from, the industry-specific terminology used in forestry, construction, oilfield services, and professional services, and the local directory landscape relevant to BC and AB businesses. We integrate SEO with the web development and software services North Star provides, so technical SEO fixes are implemented by the same team that built or manages your website rather than documented in a report and left for someone else to execute. Monthly reports cover actual traffic and ranking data, not vanity metrics.
Frequently asked questions
What is search engine optimisation and why do I need it?
Search engine optimisation is the practice of improving your website to increase visibility when people search for your services. For businesses in BC, Alberta, and the Yukon, this means appearing in front of local decision makers. Without a strategy, you risk losing market share to competitors. Northstar IT ensures your site is technically sound and rich with relevant content that search engines reward with higher rankings.
How long does it take to see results from SEO?
SEO is a long term investment rather than an overnight fix. While technical improvements can show results quickly, most businesses see significant ranking shifts within three to six months. The timeline depends on your industry competition and the current state of your website. We focus on sustainable growth by building authority and trust with search engines, ensuring your visibility lasts well into the future.
Do you focus on local SEO for BC and Alberta businesses?
Absolutely. We specialise in local search engine optimisation BC and Alberta companies use to target specific cities like Prince George, Kelowna, or Calgary. By optimising your Google Business Profile and using location specific keywords, we help you appear in the map pack and local search results. This ensures that when potential clients in your area look for services, your brand is the first one they find.
How does Northstar IT measure SEO success?
We measure success through transparent reporting on key metrics such as organic traffic growth, keyword ranking improvements, and conversion rates. Our goal is not just to get you to the top of Google but to ensure that the traffic arriving on your site leads to real business outcomes. We provide regular reviews to discuss performance and adjust our strategy based on the latest data.